Ke koi nei mākou i ke kumumanaʻo a me ka hoʻokele ʻana o "ka maikaʻi mua, ka mea kūʻai mua, ka hoʻomaikaʻi mau ʻana a me ka hana hou e hōʻoluʻolu i nā mea kūʻai aku" a me ka "zero defects, zero complaints" e like me ka pahuhopu maʻamau. ʻO nā waiwai a mākou e hāʻawi nei ʻaʻole wale ka maikaʻi maikaʻi, e hāʻawi pū mākou i ke kumukūʻai hoʻokūkū loa i kā mākou mea kūʻai. Hoʻokipa ʻia nā mea kūʻai aku kūloko a me nā haole e kipa i kā mākou hui a ʻike i kā mākou hiki. ʻO kā mākou holomua e pili ana i nā mea hana maikaʻi loa, nā limahana hana ikaika a me ka hoʻoikaika mau ʻana i ka ikaika ʻenehana.